Madeline Di Nonno is the CEO of the Geena Davis Institute on Gender in Media, the only research based non-profit working with the entertainment and media community to improve gender diversity in children’s entertainment through research based programs. Madeline leads the Institute’s strategic direction and brings over 30 years experience in media, marketing, and business development in the entertainment, non-profit, digital media and consumer packaged goods industries.
Previously, Madeline served as President and CEO of On The Scene Productions, a leader in digital media content creation and distribution. She lead the company’s new business development and content distribution platforms for the entertainment, healthcare, and consumer products clients such as Nike, Gatorade, Iconix, and PepsiCo.
Prior to On The Scene, Madeline served in executive marketing positions for Anchor Bay Entertainment/Starz Media and Echo Bridge Home Entertainment, where she led global brand marketing, branded franchise development, acquisitions, digital media initiatives for home entertainment, and limited theatrical releases in North America, United Kingdom, and Australia.
As Executive Vice President and General Manager for Nielsen EDI, a leading research provider of Theatrical distribution measurement and information, Madeline drove innovations in product development, new business development, and client management.
Previously, Madeline served as Senior Vice President of Marketing Alliances and Digital Media at the Hallmark Channel, and she helped launch the cable channel and established marketing, digital media, e-commerce, and corporate alliance functions. Madeline developed revenue-generating, integrated marketing programs with brands such as Johnson & Johnson, Fuji, Mail Boxes Etc., Universal Pictures, Target, Sony Pictures, Chrysler, and Baskin Robbins. Madeline pioneered the Channel’s digital media initiatives.
Madeline served eight years at Universal Studios Home Video as Vice President of Strategic Marketing, where she established the company’s first websites and digital marketing campaigns. She supervised marketing campaigns for all theatrical, direct-to-video, and library releases and spearheaded Universal’s launch into DVD.
Madeline began her career at ABC Television Network in corporate publicity working on the marketing communications campaigns for mini-series, sports, and daytime, including The Winds of War, The Thorn Birds, and the 1984 Olympics.