Dr. Brayden King is an associate professor of Management and Organizations and is also affiliated with the Department of Sociology. Professor King’s research focuses on how social movement activists influence corporate social responsibility, organizational change, and legislative policymaking. He also studies the ways in which the reputations and identities of businesses and social movement organizations emerge and transform in response to their institutional environments. More recently, his research has begun to examine social media and its influence on individual and organizational reputations. Professor King is an expert in the field of corporate reputation and has been appointed an international research fellow at the Oxford University Centre for Corporate Reputation.

Yunfei Xu
Yunfei Xu is Bloomberg’s Global Head of Engineering for Enterprise Products. She has more than two decades of experience leading engineering teams at Bloomberg across trading, risk, analytics, and financial


