On Monday, September 10, the Ad Council announced NCWIT amongst its coalition of partners convened for She Can STEM — a national public service campaign that includes digital and social creative content, as well as television, print, and out-of-home advertising to showcase the achievements of female STEM role models, reinforcing the idea that STEM is cool, unexpected, and inspiring.
The She Can STEM website (https://shecanstem.com/resources/) includes NCWIT resources most relevant to the campaign’s target K-12 audience:
NCWIT AspireIT // NCWIT AspireIT offers a variety of tech workshops and camps nationwide to K-12 girls, which are all instructed by high school and college women in order to create a fun, near-peer environment. // https://aspireit.aspirations.org/programs/upcoming
TECHNOLOchicas // Access more than a dozen videos, featuring relatable Latinas in tech who can inspire young Latinas to discover (or foster) their computing-related passions by offering a candid look into their vibrant lives and their paths towards success. // www.technolochicas.org/camp
Counselors for Computing (C4C) Careers with Code Poster Series // With these posters, students can envision how they can use computing skills to make a difference in the world. // www.ncwit.org/C4Cposters
Which Computing Pathway Is Right for Me? // Students can discover how computing interests and talents line up with different undergraduate courses of study and the careers that follow. // www.ncwit.org/pace
“Girls and women in the U.S. are avid users of technology, but they are significantly underrepresented in its creation,” said NCWIT CEO and Co-founder Lucy Sanders. “Participating in this campaign will show youth how their strengths, interests, and prior experiences align with a variety of meaningful computing careers. Providing diverse, relatable portrayals of computing professionals in the media channels where they are already tuned in can inspire young women to see themselves as innovators.”
Read the full Ad Council press release and addendum, and check out the New York Times announcement.
The National Center for Women & Information Technology (NCWIT) is a non-profit community of more than 1,100 universities, companies, non-profits, and government organizations nationwide working to increase girls’ and women’s meaningful participation in computing. NCWIT equips change leaders with resources for taking action in recruiting, retaining, and advancing women from K–12 and higher education through industry and entrepreneurial careers. Find out more at www.ncwit.org.
NCWIT receives significant financial support from Lifetime Partner Apple; Strategic Partners NSF, Microsoft, Bank of America, Google, Intel, Merck, and AT&T; as well as from Investment Partners Avaya, Pfizer, Bloomberg, Hewlett Packard Enterprise, Qualcomm, and Facebook.
View all of NCWIT’s supporters at www.ncwit.org/about/supporters.