NCWIT 2012 Summit - Workshop Slides, Job Advertisements
“How Job Ads Can Reinforce or Undermine the Status Quo” by Dr. Aaron Kay
People are powerfully, and usually unconsciously, motivated to view the status quo as the way things should be. Recognizing this fact can help us avoid recreating the gender imbalance in computing. One example of a process that very likely contributes to gender imbalance comes from research on want ads. In this workshop, you will learn about how the wording of these ads subtly communicates the assumption that men are appropriate candidates.